Apple loaned me an Apple II in 1983 and a Macintosh early in 1984. I wrote the first book laid out on an AppleLaserWriter (at least according to me and McGraw-Hill Microtext, the publisher). I consulted with Apple from 1982 to 1994. They like to think they’re the only ones here.” Peter Answers: “That’s where we keep the Mac users. As they go through heaven from place to place, they look at the mall, the school, the park … and they keep seeing a high wall on one side or the other. Finally, the new arrival can’t resist asking: “What’s with the wall?” St. Peter gives him the quick tour of the place. I used to tell this modified version of an old joke:

My Mac friends treated my sympathy for Windows systems as a forgivable flaw in my character. I was generally forgiven by the Mac zealots for my weakness for Windows, but only because I also used Macs and recognized their superiority. If you’re old enough you’ll remember the famous 1984 Macintosh ad.

It used to be fun, back in the old days, when it mattered. It suddenly occurred to me: the old Mac-Windows rivalry is dead.

Does marketing require a mac or a pc